Brooklyn, NY✦MBA✦Bilingual✦Marketing & Content

Jose

Vargas.

Creator. Marketer. Builder.

I believe real stories move people — not algorithms, not filters, not content made by someone who ran their idea through a focus group first. I'm a marketer and creator who thinks the next big thing starts with one person stubborn enough to believe in it.

What I'm looking for

A role where I can bring genuine creative vision to a brand that actually wants to grow — not just generate content. I want to work somewhere that values real marketing over AI slop, and lets personality and strategy coexist.

Marketing Strategy Content Creation Brand Storytelling Social Media NYC Native Bilingual EN/ES

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Jose Vargas — Brooklyn, NY

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Experience

Where I've been.

Success Academy

Spec. Ed. Program Coordinator

Sep 2025 – Mar 2026

Managed a solo caseload of 60 students after my partner left 3 months in — ran the entire program alone from December through March without missing a single compliance deadline.
Enrolled 20 students into IEP programs from a starting baseline of zero, the school's strongest enrollment performance — recognized by the network with zero additional support or pay.
Represented the school in DOE meetings alongside families and city officials, translating complex legal eligibility processes into clear, human language for parents navigating a difficult system.
Managed scheduling, documentation, and service delivery for speech, OT, physical therapy, and counseling staff across a full active caseload spanning multiple evaluation stages.

Rock Center Orthodontics

Administrative Assistant

Apr 2023 – Sep 2025

Drove a 40–60% increase in five-star Google reviews — growing the practice from roughly 40 to 172 reviews through a post-treatment QR code initiative I designed and launched independently.
Managed all patient communications, insurance claims, scheduling, and financial contracts for a practice serving high-income clientele on the Upper East Side under a top-ranked NYC orthodontist.
Drafted clear aligner treatment contracts, coordinated delivery and shipping logistics, and assisted in clinical consultations, check-ups, and X-rays when needed.
Conceptualized and designed branded patient completion gifts — custom tote bags with QR codes linking back to the practice — as an independent word-of-mouth referral tool.
Served as the primary point of contact for vendors and supply ordering while simultaneously managing front-office operations in a fast-paced multi-provider environment.

MAP Solutions Group

Marketing Intern

May – Aug 2023

Supported a boutique marketing consultancy serving private chefs across the US — remote, fast-moving, and managing multiple distinct brand voices simultaneously.
Built and maintained social media content calendars mapping food holidays, culinary events, and trending cultural moments across multiple chef clients.
Created original educational posts and culturally relevant content that drove audience engagement and positioned clients as credible voices in their niche.

Republic of Booza

Social Media Associate

May 2019 – Mar 2020

Contributed to social media campaigns across platforms that grew to 16,000+ followers, supporting content planning, scheduling, and community engagement.
Represented the brand at NYC activations including the Museum of Ice Cream partnership and community pop-ups throughout the city.
Shot and styled product photography for social distribution, focusing on texture, craft, and emotional connection with the audience.

Independent

Content Creator & Strategist

2020 – Present

Grew an organic short-form content brand to 5,257 followers and 2.4M+ total views across gaming and lifestyle content with zero paid promotion and zero brand deals.
Ran A/B tests on hooks, formats, and posting cadence — using platform analytics to refine content strategy and optimize for engagement and retention over time.
Built VybeCheck, a music AI web app with a free tier and paid Pro plan, from zero coding knowledge — deployed live on Netlify with Stripe integration in a single session.

Things I Made

Built from scratch.

Music AI Web App

VybeCheck

A music mood and genre analyzer built with zero prior coding knowledge. Free tier plus a Pro plan at $2.99/month with Stripe integration, deployed live on Netlify. Started with a conversation. Ended with a real product people actually wanted to use.

getvybecheck.com — Netlify • Stripe • Claude AI • Built in one session

Visit the app →

Content Brand

partyfavoursx

A gaming TikTok and Twitch brand built entirely organically. 5,257 followers, 562K likes, and 2.4M+ total views — with zero paid promotion, zero brand deals, and zero following a trend playbook. Just content people actually wanted to watch.

5,257 followers • 562K likes • 744K • 493K • 456K top videos

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Coming Soon

Next thing.

Something is always in the works. Check back.

Things I Believe

My ideology.

These aren't talking points. This is how I actually think about marketing, creativity, storytelling, and the role of AI in all of it.

AI handles the tedious. Humans own the vision.

AI is the most powerful creative assistant ever built. It can research, iterate, draft, and execute at a speed no human can match. But it cannot want something. It cannot feel the pull of an idea that keeps you up at 2am. The people who understand how to use AI without losing that spark are the ones who will actually make things that matter.

One person with conviction beats a room full of approval.

At Riot Games, a creative director pitched something that made no logical sense on paper: a fictional K-pop group living inside a video game. Executives pushed back. Market research gave it no chance. He fought for it anyway. K/DA dropped in 2018 and broke the internet. "POP/STARS" hit 400 million views. That's what happens when one person refuses to let a good idea die in a meeting room.

Authenticity is a strategy, not an aesthetic.

Everyone says they want to be "authentic" and then films their seventh outfit change in ring light. Real authenticity is uncomfortable. It means saying the thing that might not land. One-take, front-camera, no filter. It's riskier and it builds more loyalty than any polished brand campaign ever will.

Culture belongs to the people who live it.

I was born and raised in New York City. I have watched creators move here for a semester and build careers out of a city they barely know. Culture is not a backdrop. It's not content. It's something you earn by actually being a part of it. That's my advantage and I use it deliberately.

The best marketing never feels like marketing.

Nobody's heart rate goes up when they see an ad. It goes up when they see something that feels like it was made specifically for them. That's the gap most brands keep missing. They optimize for impressions and settle for indifference. I want to make things people actually care about.

Case study — The K/DA Principle

"Executives said it would fail. It became a cultural phenomenon."

In 2018, a creative director at Riot Games fought to create K/DA: a fictional K-pop group for characters inside League of Legends. The internal response was skeptical. Gaming and K-pop didn't obviously overlap. He pushed anyway. The debut music video hit 400 million views. The group earned real Billboard chart placements. Major K-pop labels took notice. It redefined what gaming IP could do in popular culture. This is what I think about when someone tells me an idea is too niche, too risky, or too weird to work.